
Hilton has reiterated its commitment to Saudi Arabia, stating that it is on track to operate and pipeline 100 hotels this year. The move reflects its long-term dedication to growth in the Kingdom. Hilton said it is actively introducing more of its award winning brands to the country, with 14 brands currently trading and in the pipeline. As part of its growth strategy, the company anticipates multiple new signings, aiming to add over 21,000 rooms across various locations in Saudi Arabia.
The hospitality brand’s premium economy offering, Spark by Hilton, is making its debut in the Middle East and Africa with a new signing. Since its launch in 2023, Spark by Hilton has been at the forefront of innovation, uniquely positioned to grow and scale rapidly. The brand offers a simple, inspired design, comfortable guest rooms, and a complimentary breakfast. Spark by Hilton is also conversion-friendly, providing reliable essentials and friendly service for every guest at an accessible price point, the firm company said in a statement.
Guy Hutchinson, President, Middle East & Africa, Hilton said, “Saudi Arabia is undergoing a remarkable transformation, and we are proud to be playing a leading role in it becoming a top global tourism destination. The Kingdom offers a unique blend of rich cultural heritage, natural landscapes, and modern lifestyle developments. Our diverse portfolio – spanning luxury and lifestyle, through to premium economy and midscale brands – will help broaden the appeal for today’s discerning travellers. In line with Saudi Vision 2030, our growing hotel pipeline is set to generate over 15,000 job opportunities, with a significant focus on employing Saudi nationals.”
Carlos Khneisser, Vice President, Development, Middle East & Africa, Hilton added, “We are excited about reaching 100 hotels trading and in the pipeline in Saudi Arabia, as we continue to diversify our footprint and introduce more of our global brands across both established and emerging destinations. Our continued partnership with Al Musbah Group is testament to this growth and our commitment to supporting private sector development in the Saudi tourism industry.”
“We are proud to have Al Musbah Group as part of our highly valued ownership community and to be working with them to introduce the region’s first Spark by Hilton in Makkah. With two-thirds of our pipeline in Saudi Arabia already under construction, we look forward to continuing our work with new and existing owners to deliver more hotels at all price points for guests across the kingdom,” Khneisser continued.
Spark by Hilton Makkah Aziziyah, is set to open later this year, marking its debut in the Middle East and Africa (MEA) region. The 329-guest room property will offer a variety of guest rooms, including twin-bed and triple-bed options. Located to the east of Masjid Al Haram in Makkah’s Aziziyah district, the hotel is said to be conveniently situated near the religiously significant area of Mina, a crucial site during the Hajj pilgrimage.

Pilgrims can easily access the hotel via direct train access to Arafat. The surrounding area is bustling with commercial outlets and hotels that cater to religious travelers throughout the year. Spark by Hilton Makkah Aziziyah is a project of Al Musbah Group, which is also involved in several other Hilton projects across Makkah, Madinah, and Dammam, the statement outlined.
“Spark by Hilton adds to Hilton’s growing mid-scale presence across established and up-and-coming cities in the Kingdom, complementing existing brands such as Hampton by Hilton and Hilton Garden Inn, which together account for one-third of the company’s hotel pipeline,” remarked Khneisser.
Hilton has recently made several significant signings in Saudi Arabia. These include the opening of Hampton by Hilton and Hilton Garden Inn properties in Jeddah, Jizan, and Abha, as well as at the NEOM Community site. In Makkah, Hilton has partnered with Umm Al Qura for Development and Construction Company to open the Hilton Garden Inn, 1,560 guest rooms. Additionally, Hilton has collaborated with Knowledge Economic City (KEC) to establish the region’s first Home2 Suites by Hilton in the Middle East in Madinah. This development will be accompanied by properties under the Hilton Garden Inn and Hampton by Hilton brands.
Hilton said it is also expanding its luxury presence across the Kingdom through its Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, and Conrad Hotels & Resorts. They have secured a multi-property agreement at The Avenues – Riyadh, the largest mixed-use development in the Kingdom, which will feature a Waldorf Astoria and a Conrad.
Additionally, Hilton is developing a Waldorf Astoria in Diriyah Gate, one of Saudi Arabia’s key giga-projects, and will be opening Madinah’s first Waldorf Astoria. Hilton has also partnered with Rua Al Madinah Holding to open three hotels in the holy city, including a luxury Conrad Hotels & Resorts property. Furthermore, they have collaborated with Dan Co, a PIF subsidiary, to establish an LXR agritourism resort in Al Ahsa.
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Source: MEConstructionNews